Thursday 19 November 2009

2012 trailer analysis

2012

Camera Shot/Angle/Movement

Tracking shot through the mountainous landscape, short sharp pan shots as the man looks out to the distance, mid shot/reaction shot as the man see’s the waves coming towards him, and a long shot as the water covers the mountains. The teaser trailer colour saturation is desaturated to create an intense and dark feel, establishing the genre.

Sound

eery music, lots of reverb and stereotypical use of violin trills.

Editing

short edits and a long continuous shot of the impending doom of the planet.

Mise en Scene

chinese landscape, man, bamboo house, cgi waves


Characters

no characters are introduced, we see shots of a man spectating the tidal wave coming towards him.

Locations

mountains of asia

Narrative/Plot

not much is given away. The scene used is ambiguous and it creates interest

Themes

disaster

Visual Style

cgi

Genre

disaster/epic


How does the trailer introduce us to the main characters?

No main characters are introduced, the themes are.

How does the music change during the course of the trailer? What information does this give us about the direction of the story?

How do elements such as lighting, editing work with the music? How do they change over the course of the trailer?

every time there is a change of dynamics in the music, the shots change to a black screen with credits/titles.
What are your expectations of the film?

lots of cgi and special effects.
Would you consider yourself to be the target audience for this film? If so, what elements in the trailer particularly appeal to you?

a wide demographic, 13+

Film Trailer analysis Questions



At what point in the trailer are we told the name of the film? Why is this?
The numbers “2012” appear in futuristic lettering at the end of the teaser trailer.
Why are we told who is starring in the film?
we aren’t told in this teaser trailer.
How is this information given to us? Why?
The use of no voice overs is effective because the credits running throughout the trailer say something along the lines of the world ending in 2012 and the government planning to not tell 6 billion inhabitants of the earth. There are themes of secrecy which reading the credits for yourself enhances.
What type of action from the film do we see?
we see the use of cgi as the mountains are submerged by the ocean, indicating the films genre.
What clues does the music give us as to what type of film the trailer is advertising?
We can tell the film genre is going to be dark by the type of music - scary music.
Does the trailer come with a voice over and if so, what can you tell about the voice being used?
There are no voice overs. where there would usually be voiceovers as the credits appear in the fade to black cuts, we are left to read it. This is effective in drawing you into the film.
Why do you think this voice was chosen? What effect does it have?
-
How does the speed of what we see compare to watching a clip from a film? Why is this?
There are more fast cuts/editing and more uses of “fade to blacks” as the aim is to interest us. this technique gives the audience snippets of the film and makes us want to go and see it.
Does the speed alter through the trailer or does it stay the same?
usually the cuts would get faster but in this teaser trailer it ends with a long shot of the ocean which i think is quite effective. Typically the music ends with a high dynamics/crescendo and then silence, which this trailer does.
What information are we given about the film?
we get an insight to the films genre and title but nothing much else.
At what point in the trailer is this information given?
At the end and the plot is given in ambiguous credits throughout in the fade to black cuts.
What type of audience is the trailer aimed at? How can you tell?
Ages 12 and up, because the genre is not specifically appealing to a certain age group but could scare young children.

Monday 9 November 2009

Aspects Of Post Modernism In Mad Men.

How would you define ‘mad men’ as a post modern text and explain why you would give this programme this label.


The opening sequence of Mad men is the first indictor that the show is a post modern text. Firstly, the artistic style in which the sequence has been created is intertextuality of saul basses work, especially in the Alfred Hitchock’s films like”vertigo” where the artistic style of the cinematography matches that of Mad Men. In the opening sequence there is a black silhouette of a man who’s office falls down around him, and he falls off the skyscraper surrounded by advertising, and symbols of women, and marriage. The composition of the opening is mostly behind the man, with mysterious shots of his feet etc. the fact that he’s a silhouette also ties in with this, and the issue of identity that don draper has throughout the programme.


The identity issues of Don Draper throughout the series and as a silhouette figure in the opening sequence of mad men is also a form of intertextuality (which is an aspect of post modernism) of “the falling man” image in the 9/11 attacks. In a documentary about the falling man, it was said that the identity of the falling man stands for many, so we can interpret Don Draper like this; unnamable and mysterious.
At the end of the sequence, don draper is in a relaxed yet dominant position with a cigarette in an outstretched hand; and once again the shot is from behind, which makes him almost an enigma. This is intertextual to Phil Abraham’s cinematography in the opening sequence to Alfred Hitchock’s “Notorious”, where Carey Grant is introduced in the same way; from behind, like a silhouette

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We can tell that ‘Mad Men’ is going to be a post modern text from the music in the opening sequence. The music playing is a fusion between 60’s jazz and a more modern “scat” drum beat (perhaps drum ‘n bass.) This merge between styles of old and new ties in with the style of the show, and it tells us that the show is a modern show set in the past, which is a key feature of post modernism.


Other aspects of the show that makes it post modern, is the historical period and modern voyeurism. The show is set in the 60’s, and features satire in issues such as gender, sexuality, sexism, racism and religion. Because we see it from a modern point of view, we notice the change between the past and present, and this recognition/ recognition of events and views of the time in our voyeurism, makes ‘Man Men’ post modern. Also, because the show contains story lines featuring these issues, (unlike the straight lace TV programmes that were aired in those days) it therefor makes it post modern. e.g. the lesbian scene between Carol and Joan - a situation that wouldn’t be explored on TV in those days, or even talked about.


Mad men also features uses of time bending and flashbacks e.g. Don Draper as a child in the episode “the hobo code”, which is an aspect of post modernism, and is also modern filming technique.


Another aspect featured in the series “mad men” that makes it post modern is the mise en scene. Little detail to mise en scene can represent and symbolise certain issues. for example Jeremy Butler wrote about the lighting in the office represents power structure, and oppression of women, as the sectaries are under the rectangular oppressive lights, in an ordered fashion.


Mad Men has sparked exchange from its audience in the form of parodies and pastiche, in which scenes/ideologies from the show are imitated and mocked. Examples of these have been aired on American TV and virally (mostly on youtube.) For example two children shows “sesame street” and “the simpsons” have created parodies mocking and copying the style, cinematography and mise en scene in the show.